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Hand Sanitizer Market Research Report: Market Size, Industry Outlook, Market Forecast, Demand Analysis, Market Share, Market Report 2020-2025

Hand Sanitizer Market - Forecast (2020 - 2025)

Hand Sanitizer Market Size is projected to cross $2 billion by 2025, growing at a CAGR of 7.8% during the forecast period 2020-2025. Hand Sanitizer is an antiseptic disinfectant available in the form of a liquid, gel, foam and many others. It is said to be more effective than soaps due to its ability to eliminate most microorganisms. Public awareness campaigns by global health authorities such as the WHO (World Health Organization) also play a significant role in promoting the use of hand sanitizers. Increasing consumer awareness about hygiene coupled with such government initiatives are driving the hand sanitizer market.

Key Takeaways 

  • North America accounts for the largest share accounting for 34% of the hand sanitizer market. However, APAC region is forecast to have the fastest growth with a CAGR of 12.6%
  • Disease outbreak and public health awareness campaigns are likely to increase the demand for hand sanitizers.
  • Detailed analysis on the Strength, Weakness and opportunities (SWOT) of the prominent players operating in the market will be provided in the hand sanitizer market report.

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Image: Freepik.com | Hand_Sanitizer_Market_Research_Report_Size_Industry_Outlook_Forecast_Demand_Analysis_Share_Report_2020_2025

Product Form - Segment Analysis

Based on the Product Form, hand sanitizer is segmented into foam, gel, wipes, spray and others. Gel-based sanitizer is dominating the market in 2019 by product form owing to the ease of handling and easy removal of germs. It is also preferred by environmentally conscious consumers who want to conserve water.

Application - Segment Analysis

Based on the Application, hand sanitizer market is segmented into domestic/household, healthcare, educational institutions, restaurants, public and private organizations and others. Domestic/household segment is projected to be the fastest growing segment with a CAGR of 9.38% during the forecast period 2020-2025. This is owing to rising awareness among domestic consumers on the need of sanitizing to reduce the risk of diseases. There has been a shift in the use of these products from industrial application to household use.

Geography - Segment Analysis

North America dominates the hand sanitizer market and is generating a revenue of $492.8 million in 2019. The high use of sanitizers among the population here and in sectors such as hospitals and restaurants are contributing to the dominance of this region.
However, Asia-Pacific is estimated to grow faster with a CAGR of 12.60% during the forecast period. These countries are having rising health awareness and thus demand for such products are rising. 

Drivers – Hand Sanitizer Market 

Growing Market for surgical procedures particularly in APAC region

The number of surgical procedures is high in APAC, driven by the growing number of cosmetic surgeries being performed. Also, rising obesity has also resulted in an increase in the number of surgeries. Due to the increase in number of surgeries, the need for sanitizers in healthcare industries is on the rise. 

Rising Incidence of Chronic Diseases

Rising incidence of chronic diseases is driving the demand for hand sanitizers. According to WHO, the number of people who die from chronic diseases and infections is high. The increasing risk of hospital-acquired infections and the rise in chronic diseases has led to a growing focus on methods to reduce them. This has led to an increase in the usage of hand sanitizer which in turn drives the growth of this market. 

Challenges – Hand Sanitizer Market 

Stringent government hand sanitizer regulations 

The FDA in U.S. has pressurized manufacturers to submit data regarding the long term health impact of hand sanitizers, particularly hormonal effects and contributors to anti-biotic resistant bacteria, to ascertain the safety of these hand sanitizer products. These regulations are to ensure the safety of consumers by regulating the chemicals being used in hand sanitizers. 

Hand Sanitizer Industry Outlook

Product launches, Merger & Acquisitions, Joint ventures and R&D activities are some key strategies adopted by players in the Hand Sanitizer Market. 

Acquisitions/Product Launches

  • Gojo launched its new range of disinfectants and sanitizing sprays for hand as well as any other surface under the brand Purell
  • Gojo launched its Smartlink Observation System (OBV), a mobile application that allows for the electronic collection and collation of hand hygiene.

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